The 5th Conference on Semiotics of Culture and Visual Communication is organized by the Cyprus Semiotics Circle together with the Semiotics and Visual Communication Research Lab and the Department of Multimedia and Graphic Arts of Cyprus University of Technology. The conference aims to investigate the broad subject fields of Semiotics of Culture and Visual Communication in a widest context, celebrating the exploration of connections, tensions, contradictions and complementarity between the diversity of research outputs under the subject of ‘Otherness- The Other’. The conference is organised under the auspices of International Association for Semiotic Studies (IASS-AIS) and the Hellenic Semiotics Society (HSS).